Search Engine Optimization Service | SEO | Minneapolis MN

What is SEO and why should my business care about it?

SEO simply stands for “Search Engine Optimization” and it means exactly that. It is the process of optimizing a website for visibility in the major search engines. Doing so has multiple benefits, ranging from increased visibility and traffic driven to a website, or specific pages within that website to increased conversion rates and profitability.

What is White Hat SEO vs. Gray/Black Hat SEO?

There are multiple “tricks” that are people claim work to fool search engines to increase search visibility. Some of them even work! For a little while at least…and then when the search engines catch on, disaster strikes. There are multiple penalties associated with “tricking” search engines, from decreased ranking until the tricks are fixed (these would be considered “gray hat” tricks), to permanent banning of your domain name from search engines(“black hat”).

We absolutely REFUSE to do any sort of shady business practices, regardless of the potential ranking benefits from it. We strive for organic, natural search results brought about by best practice methods that are Google, Yahoo and Bing approved. Our results might take longer, but the results and benefits of “White Hat” SEO will be long reaching and more permanent!